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The affiliation is a partnership between a publisher and site a commercial site trying to develop its online sales, or capture a number of requests for quotes greater. The commercial site, then called « affiliating » offers an affiliate program wishing to resell the site’s traffic, so called « affiliate ». This affiliate program describes how the affiliate will be paid by promoting products or services affiliator. Methods of remuneration of an affiliate program can be varied, it may include some or all of the following modes:

CPC (Cost per click or pay per click): example, clicking on a banner or text link
CPA (Cost Per Action or Pay per share): example, downloading a software
CPL (Cost Per Lead or Pay for quotation): example, a credit application
PPS (Pay Per Sale or pay per sale): example, the purchase of a product on an online store
– Yayo (Ying Yang After out or balance scosvie community) has the case

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